Use AI apps to make your life easier and boost your store's revenue. See which tools you should try today for the best results.
Customer Experience
December 11, 2023
Running a successful Shopify store takes a lot of work: product creation, shipping, marketing, security, and more. The good news is that AI tools have arrived to make life easier for Shopify store owners. Take one of these AI apps for a test drive and see if it meets your needs.
Presenting your products with the right photos and videos is essential to lifting conversions. CreatorKit is an AI-powered tool that makes it easier to create photos and videos. The app, released in 2021, also includes multiple templates to create images faster.
While focused on Shopify, CreatorKit images suit social media platforms like TikTok. Paid plans include real-time chat support for customers, while the free plan offers email-only support.
Launched in 2018, Octane AI is one of the older AI solutions on the Shopify platform. The app is designed to recommend products by using quizzes. The app can offer more specific product suggestions by asking prospects a series of questions. In addition to increasing purchases, users report that Octane AI increases email opt-ins.
ChatGPT, offered by OpenAI, was the first generative AI to see widespread use. While not explicitly created for Shopify, it can be a helpful tool for those willing to invest some time in experimentation.
For example, you can describe the features of your product (e.g., red shirt, large size, cotton, made in the USA, etc) and ask ChatGPT to create an engaging description. After a few back-and-forth iterations, you are more likely to get a helpful response. Experiment with providing additional context, such as “most of our customers are single women aged 18-25 who live in metropolitan areas in the United States,” to see if that provides greater context.
The true power of ChatGPT for Shopify unlocks when you pay for the paid plan (i.e., ChatGPT Plus). The paid plan is notably more powerful because it was trained on a more extensive data set. In addition, you get access to new features faster, like the ability to collaborate with others in a Chat GPT session. Currently, Chat GPT is focused on text chat and cannot be used to interact directly with your customers.
Arena Commerce AI works on any website. Through a chat interface, the AI suggests products to your customers based on their interactions. For example, a clothing ecommerce website could use it to recommend accessories to complement a complete outfit.
To provide a better experience, Arena’s AI is customizable in several ways. You can choose the size of responses - a great feature to remember with mobile users. Also, you can select the ‘temperature’ - meaning how strict (or creative!) you want the AI to be in its interactions.
Do you like the ChatGPT concept but want a solution that is more focused on Shopify? Yodel is an AI-powered copywriting assistant focused on product descriptions. In contrast to the open-ended nature of Chat GPT, Yodel has a narrow focus on helping you create product descriptions.
Like other generative AI tools, there is a learning curve to master Yodel. Reviewers report that it took them some time to experiment to produce useful results. It is also wise to create backups of your descriptions before using the app if you encounter unexpected problems.
Much of the excitement in AI is focused on generative AI - using AI to create text, images, and other media. InCharge shows us that there is another way to use AI to grow your Shopify business: leveraging analytics.
Since the introduction of Apple iOS 14 in 2020, online marketing has been getting difficult. Without the tried and true way of tracking results, how are you supposed to decide which ads and marketing strategies to invest in? InCharge’s analytics technology uses AI to help Shopify stores increase their return on advertising spend (ROAS). The InCharge approach to analytics is special because it combines first-party data (What is first-party data?) and data from multiple platforms.
Opening your store to buyers in other countries (or who use different languages) was tremendous work. Translation Lab is about to make that easier! Launched in 2019, the app is based on Google's neural machine translation technology. In addition to language translation, the app offers multi-currency support.
Machine translation is a helpful way to get a first draft. However, verifying the quality of translations before using them on your website is also wise. Otherwise, you might make mistakes and hurt your brand’s reputation.
Achieving success in Shopify SEO requires paying attention to countless details. One lesser-known way to improve your SEO results involves your images. For the best results, all of the images you use on your store should have ALT text - a short written description of the image. Writing and updating all of these image descriptions required a tremendous amount of work.
Squirai AI SEO is an AI resource focused on image processing and text creation. Put this app into action, and you’ll quickly be able to generate ALT text for all of your images.
Growing your Shopify business is far easier when your customers keep returning to your website and staying engaged for long periods. Reach out to Arena today to discuss how you can use live chat, live blog, and other solutions to keep your audience engaged and growing so you can sell more products.
